#I RESIST BY TELLING MY STORY HOW TO#

We all remember the “once upon a time” tales from childhood, and although that’s not what we’re talking about now, there’s a reason those stories stuck with us. With this film, marketers have created a story that sticks with viewers and creates a feeling and an experience, rather than simply an advertisement, thus tapping into the power of storytelling.Įveryone has a story to tell, and that means your dealership has a story-a compelling way to draw consumers in and let them know what you have to offer. Created to highlight precision, design, and attention to detail, this commercial aims to link the class and style consumers desire in areas like fashion, music, and photography with the sleekness of the GMC product. With so many businesses delivering consumer materials via direct data, strong brands are realizing they will stand out from the rest by telling compelling brand stories and earning front-of-mind presence with consumers.Ĭonsider GMC’s “ Sharp American” film that premiered during Fashion Week. In other words, we are able to relate and engage more with what’s going on when information is delivered in a story format, rather than in the form of direct data. A process called neural coupling, helps us turn stories into our own ideas and link them with our own experiences. Science tells us storytelling is actually something our brains crave as a way of helping us relate to what’s being told. By telling your brand story and reaching out to shoppers in a way that creates a more solid connection, you’ll be sharing the pieces of your dealership that are unique and showing consumers you have a compelling reason for them to be interested in you. However, a compelling story creates an experience, a way for a business to connect and create a relationship that’s not easily forgotten. Content can be forgotten it can be easily brushed aside and swapped out for the next story, picture, or video. There’s a fundamental difference between plain content and a compelling story-a difference that is critical because of the impact on consumer behavior and perception.

What makes you different? What things is your dealership doing to reach out to consumers, create relationships, and stand out in the community? Chances are, there are plenty of memorable stories just waiting to be told-and those are the things that will resonate with consumers and bring them to you when it’s time to shop. For this reason alone, it’s up to you to highlight the ways you stand out as a dealership.

While anyone can hop online and attempt to woo consumers, the most convincing businesses are the ones with compelling stories to tell.

The marketplace is crowded in fact, it’s teeming with dealerships just like yours that are trying to be seen, heard, and understood by potential customers. The way you tell your dealership story determines whether or not your message will stick with consumers.

#I RESIST BY TELLING MY STORY HOW TO#

Even with all the modern technology and communication tools of the moment, it’s still important to remember how to tell a great story-especially if you’re talking about your products and services.

And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation.

I resist by telling my story